We proudly have the distinction of being a “VW Gold Pin Elite” dealership.
We still haven’t stopped blushing, it was So unexpected!!
Brantford Volkswagen Gold Pin Dealer Award
What is it exactly???
It is a once-in-a-lifetime honour from VW headquarters in Wolfsburg Germany for consistent, long term customer service excellence & passion for the brand. Each country has the option to nominate a dealer (not always every year), but only when excellence is realized with an average of only 20 dealerships awarded annually, worldwide!
How does it happen?
The nominations by the country to VWAG (Germany), happen behind the scenes, unknown to the dealer, until they are approved as a recipient. There are no published criteria for a dealer to follow, as with Wolfsburg Crest, to be granted a Gold Pin award.
The Reasons for our Nomination by VW Canada to VWAG (Germany), as we found out later.
The publicity that followed.......